New Zealand Golf is excited to announce the launch of Make Time, Play 9. A new programme to promote a shorter format of golf as ideal ways to enjoy playing the sport in less time, spend quality time with friends and family, and play competitively or for the pure enjoyment of being on course.

Everyone leads busy lives and not everyone has time to do things that are important to them.

That’s why we’re encouraging people to make time in their day to do things that are meaningful, to be active, to take on a new personal challenge, and to have fun. What better way to do that than on the golf course?

Nine holes can be played by anyone, ideal for all ages and skill levels, is quick, fun, and flexible.


One of the most exciting aspects of Make Time, Play 9 is the opportunity for golfers to be on the Road to the Open.

From 1 October 2019, club members who hand in a 9-hole scorecard will be in with a chance to win a trip to Queenstown in 2020 to play in a special 9-hole event with nine other golfers during the 101st New Zealand Open at Millbrook Resort.

We will announce one male and one female winner, randomly drawn at the end of each month with the last player to be announced in February.

Every 9-hole round played will contribute as a new entry, whether it is during a club competition, summer twilight, or a round with friends to encourage club members to play more!

At the conclusion of the Make Time, Play 9 event at the 101st New Zealand Open, two golfers, will win a once in a lifetime trip to play in The R&A 9-Hole Challenge on the eve of The 149th Open Championship at Royal St George’s Golf Club in 2020.

The event will include 42 other club golfers from across the world and each person will receive return airfares, six nights’ accommodation and two season passes to the 149th Open Championship.

“New Zealand Golf are really excited about our new Make Time, Play 9 campaign. Our focus is to change the perception that golf takes a long time by promoting a shorter format of the game, and Make Time, Play 9 fits in this space perfectly,” says Dean Murphy, CEO of New Zealand Golf.

“Having the R&A come on board and provide the opportunity to send two lucky golfers to The Open at Royal St. Georges should be a huge driver to encourage people to go out and play nine holes. We’re excited to see more people get out to play a game that enriches so many lives.”


While entries for Make Time, Play 9 - Road to the Open will end in February before the 101st New Zealand Open, the fun doesn't stop there.

We have 50 ‘Make Time, Play 9’ flags to give away. If your club would like to get their hands on one of these please email

Make Time, Play 9 is a brand for all golf clubs to promote their existing 9-hole experiences year-round, whether it's a golf club’s 9 hole competitions, event series such as twilight, business house, or encouraging people to just get out to play 9 holes with their friends and family.

We're also encouraging golf clubs to get creative about hosting a new event or series of 9-hole events connected with the additional benefits Make Time, Play 9 offers. For instance, Nine and Dine, a family event on a shortened course, or cross country.

The additional benefits for golf clubs to be involved include:

  • Being part of a national marketing campaign to increase awareness and drive participation
  • Opportunities for your members to be randomly drawn to win a variety of giveaways such as a new Cobra Driver, weekend getaways, LOVE Golf apparel and much more
  • Use of the Make Time, Play 9 logo and our suite of marketing materials, including digital and printed posters showcasing to your members why it's great to play 9 (show images in edM – friends, fun, family)
  • Listing events and playing opportunities on which go live on September 16
  • Receiving a collection of printed posters sent to your golf club combined with the ability to get customisable posters professionally designed
  • How-to-guide that provides ideas and inspiration to make the most of Make Time, Play 9
  • Opportunity to win a prize for the golf club who has the largest percentage increase in 9 holes rounds played compared to the previous year, to be announced monthly.

Playing 9 can be a simple way to get off the device to enjoy the outdoors with the family, be an entry point for a new golfer or the perfect way to catch up with friends after work.

That's why we're encouraging people to Make Time to Play 9.


16th September 2019: ‘Make Time, Play 9’ public announcement.

1st October 2019: Official launch of ‘Make Time, Play 9’

15th February 2020: Field confirmed to play in a special event at the 101st New Zealand Open

1st March 2020: Special event held at 101st New Zealand Open.


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