CASE STUDIES


NEW ZEALAND GOLF CASE STUDIES

The purpose of the case studies are to share best practice innovation and knowledge throughout the golf industry allowing clubs to operate more effectively.

If your club is looking for solutions to operate more effectively be more financially stable grow your membership or participation or deliver a higher quality experience you will find a number of case studies below to help your thinking. 

If you would like further support in implementing any of these ideas please contact the Sector Support team at New Zealand Golf on 09 485 3230.
 

Latest Case Studies:

5 quick tips for a strategic plan
 
A strategic plan gives your organisation, volunteers and staff direction, clarity and purpose. A Good strategy
addresses the challenges of the organisation and informs how you will move forward.
Here are 5 tips to consider.
 
 
 
5 Ways to Grow 9-Hole Golf at your Club

With increasing demands on people’s leisure time, shorter formats of the game can make golf more attractive and accessible helping to overcome the perception that golf takes too long. Nine holes can be played by people of all ages and skill levels, it’s quick, fun and flexible, and there are a variety of formats to play. This case study outlines five ways to grow 9-hole golf at your club to get more people playing more golf.

 
Jay Carter from Tauranga Golf Club/NZ Golf Coach 

Learning comes from a variety of options, some of the best lessons can come from those succeeding within the golfing community both inside and outside of New Zealand. As part of the NZ Golf Case study programme we will look to create opportunities for leaders within our industry to answer a number of questions and share their knowledge and experiences. The opportunity is to look at the information provided and adapt to your environment.

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LEADING & MANAGING YOUR CLUB

 

 

What is the role of your golf club?

 

 

When golf clubs were first established, their purpose and mission would have been clear. The reason for the clubs would have been around giving golfers of a particular region the ability to play the game they love. Should golf clubs be offering more than an area to play or is the sole purpose to be an area to play golf?
 
How to promote events at your club to the wider community.

 

Planning an event at your club can take time and effort, and for it to be successful you will need to ensure that people hear about it. There are many ways to get your message out to those people you want to reach in your local community. This case study looks at some options for promoting events at your club and provide tips for using these tools effectively.
 
 
The Answers are out there – we need your help to find them.

 

To make this concept work we will need your input, NZ Golf now has in excess of 100 case studies covering a wide variety of topics available, from feedback we know that these are being read and used across New Zealand and the world, from those involved in golf and also other sports. Those who make the effort to read these are recognised as change makers and influencers. We want to hear directly from you.

 

10 Key Board/Committee Practices

 

Our Golf clubs health and long term sustainability is based on the effectiveness of our governing bodies, be they your National Association board, your District Association board and your own club board. Then on through to management committees or the numerous operating committees you may have their effectiveness is paramount to Golf’s long term success and viability. Ideally a linking of all these boards thinking and implementation of aligned plans will really create a vibrant and relevant golfing community.The following 10 key behaviours are a great checklist to see where you sit in this space at present, an ideal tool to introduce at your next board/committee session to checklist the health of your governance.

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Questions for Leaders - Michelle Campbell
 
New Year, New Club

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Understanding your community for better decision making

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Still living with constant change - Observations of a Regional Support Manager  

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How your club can benefit from an Instagram presence

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Embracing change can be a good thing

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New Zealand Golf & Canterbury Golf Talent Development Partnership
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How your club can benefit from introducing forward tees

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What could Netflix teach golf? 
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Huapai Golf Club - Learning to Play
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Running a Jennian Homes Charles Tour Event

Unique Selling Proposition
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Questions for Leaders: Motueka Golf Club
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Anatomy of a Productive Meeting
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How good is your club's website?
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How can Club Managers and PGA Professionals work together to enhance the club?
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How your golf club can attract and retain great staff
 
Questions for Leaders - Chris Davies - General Manager Remuera Golf Club
 
KPI - Key Performance Indicators

Building Great Teams:
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Top Golf
 10 Key Board/Committee Practices
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Team New Zealand Experience
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Learning Resource for Social Media
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Golf Club Branding
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Leadership Must Change
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Constant change and how to avoid it. The Observations of a Club Capability Manager
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England's 2016 Golf Club of the Year
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Adapting to change
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It's review time... what do I ask?
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Planning for the Future - Why?
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So what's happening out there?
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Growing Capability in the Golf Sector
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Simple and Effective Email Communication
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Thoughts from the Top
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Food Safety Regulations
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DotGolf Membership System
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The course for all golf club managers
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The online course every golf club committee needs
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Time for change
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What is the magic number?
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Innovation: Staff Led Operation
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CREATING FINANCIAL SUSTAINABILITY

Why you should get OnCourse®
 
Regional Market Analysis

The Three Pillars of Sustainability
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How To Recruit Retain and Recognise Volunteers
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Myrtle Rust - What Golf Clubs Need to Know
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Audit vs Review Engagement
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Determining the Financial Health of your Golf Club
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Trees That Count

The Clubhouse: An Undervalued Asset
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Building Value or Cutting Costs
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n3 - Business Buying Power
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On Par Golf Advertising
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LiteClub
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Sponsorship is Dead
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Golf Driving Ranges
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Financial Stability: Cost Saving with Solar Power - Waikare Golf Club
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Outside Of Golf: Innovative ways of creating revenue outside the traditional golf club - The Sherwood Park GC
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Administration Costs: Innovative ways of saving money within the golf club - Hastings Golf Club
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Outside of Golf: Innovative Ways of Creating Revenue Outside of the Traditional Golf Club - Clark's Beach Golf Club
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Financial Sustainability: Changing Cost Structure - Taupo Golf Club
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Amalgamation: Innovative ways of retaining history whilst securing the future - Boulcott's Farm Heritage Golf Club.
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Outside of Golf: Innovative ways of creating revenue outside the traditional golf club operation - Mangawhai Golf Club.
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GROWING MEMBERSHIP AND PARTICIPATION  

 
Titirangi Golf Club - Young People Leading The Way
 
Futures Canterbury: A Collaborative Approach to Growing Participation

Whangaparaoa Golf Club Family Golf
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Delivering an engaging Futures Event Series - Russley Golf Club 

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Women & Youth Participation - Whitford Park Golf Club

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ActivAsian

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Golf Courses and Mental Health

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Young People in Golf

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Corporate Responsibility - SHE LOVES GOLF
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Mangawhai Golf Club Community Open Day
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Growing Female Participation - Russley Golf Club

TEAM Golf for Young People
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Hosted a She Loves Golf event? What next?
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Why your golf club needs a unique selling point
 
Is golf club membership working for your perspective members?
 
Regional Sports Trust - Spring Starter Series
 
What does a pathway for a youth golfer look like and how do we develop it?

 
Understanding the Value of Attracting Young People to Golf:
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Understanding the value of attracting young people to golf
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Understanding the value of attracting women to golf 
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Social Media and Clubs
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Young People in Golf
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International Learning - The Nottinghamshire Golf Club
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Engaging New Members
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Using Online Reviews to Win New Customers
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Golf - A Game for the Whole Family
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Flexible Membership: Golf Points - Maungakiekie Golf Club
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Partnering Works
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Pathway into Golf
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Growing the Game with PGA Junior League
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How to grow your club
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She Loves Golf - Cromwell Golf Club
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The 7 Pillars of Inclusion
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Collaboration
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Using Facebook to Promote your club
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Growing the game in secondary schools - Whangerei Boys'High
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And the winner is...
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Disability Golf
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Creating a great junior environment
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Golf Tourism
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Innovation
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Golf Club Websites
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Growing the game through Junior Golf
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Review: Female Friendly Environment -Mangawhai Golf Club
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Review: Membership Recruitment - Whangamata Golf Club
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Review: Membership Recruitment - Tauranga Golf Club
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Partnerships: Value of Affiliate Schools - Pukekohe Golf Club
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Innovative ways of increasing participation - Tauranga Golf Club
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Participation Programme: Innovative ways of increasing participation - Omanu Golf Club
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How to build and implement a membership pathway model - Nelson Golf Club & Greenacres Golf Club
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How to develop a great junior environment with volunteers. - Waiheke Golf Club
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Innovative ways to recruit and retain members - The Whangamata GC
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Innovative ways to recruit and retain members - The North Shore GC
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Membership retention and recruitment - The Waimairi Beach GC
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Innovative Ways to Generate Junior Members - St Peter’s Golf Academy
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Membership Recruitment: Innovative approaches to attracting new members - Bay of Islands Golf Club
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Membership Recruitment: Innovative Approaches to Attracting New Members - Tauranga Golf Club.
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Junior Golf Programme - Innovative Ways of Creating a Great Junior Environment - The First Tee New Zealand.
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Junior Environment: Innovative ways of creating a great junior environment - Murupara Golf Club
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Arresting Membership Decline: Adapting for the future - Pakuranga Golf Club
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Membership Recruitment and Retention: The importance of the PGA Professional - The Grange Golf Club
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Membership Recruitment and Retention - Innovative ways of recruiting and retaining members - Nelson Golf Club.
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Female Environment: Innovative Ways of Creating a Female Friendly Environment - Manawatu Golf Club
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Membership Recruitment: Innovative Approaches to attracting new members - Akarana Golf Club
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Membership Recruitment: Innovative Ways of Creating a Great Junior Environment - Pupuke Golf Club
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CREATING HIGH QUALITY EXPERIENCES

 
Movember Masters Golf Series

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Investing in the Club Experience - Avondale Golf Club

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LOVEGolf Flexiclub - What you need to know
 
 

E-Sports..Like it or not it is happening and Golf is the PERFECT Sport to benefit.

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Golf Clubs can be a Community Hub for Mental Health 

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Halberg Disability Sport Day 

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Outdoor Education 

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Speed Golf
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Are you overseas visitor ready?
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 Otaki Golf Club - Junior Taster Review

High Quality Golf Experience
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Setting Value Not Price

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Turning your Open Day into an Unforgettable Experience - Akarana Golf Club

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Building Loyalty in the Age of Instant Gratification

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Live five years longer

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Member Satisfaction - What are the keys to keeping your members happy?

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The value of surveying your members

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What golf could learn from the gym industry

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Effective Course Length

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Hastings Golf Club Open Day

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Review: Female Friendly Environment - 

Mangawhai Golf Club
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Review: Female Friendly Environment - Waikato Golf Association


CLICK HERE Review: Female Friendly Environment - Manawatu Golf Club
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Membership Retention: Creating a Customer-Centric Golf Club Environment - Gulf Harbour Country Club

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INTERNATIONAL: Golf Course Development: Course Ecology - GEO & Le Golf National

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INTERNATIONAL: Game Innovations: Tee it Forward - Berkshire Hills Golf Club

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INTERNATIONAL: Game Innovation: Fast Play Fridays - Deer Fun Golf Club

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Customer Service: Creating a customer-centric golf club environment - Ohope Golf Club

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Female Environment: Innovative ways of creating a female friendly environment - Mangawhai Golf Club

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Innovative ways of creating a female friendly environment - Waikato Golf Association

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 QUESTIONS FOR LEADERS

 

 National Facilities Manager Role

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Questions for Leaders: Jim Croxton 

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Questions For Leaders 

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Questions For Leaders: Ryan Brandeburg
Questions for Leaders: Dean Murphy - CEO New Zealand Golf
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