Many golf clubs are continuously looking for growth and have difficulty understanding the importance of cultivating loyal customers. Every golf club has customers, your members are simply repeat customers, your green fee players are new customers or repeat customers and all enquiries are future customers. So how much time and investment does your golf club spend measuring customer satisfaction? If the answer is, “We send out an annual survey to our members” or even worse, “We don’t do anything, what’s the point?”, then you seriously need to click on the link below to download a great resource to help you establish a Net Promoter Score®.

The Customer Experience 


With a wide range of partners on board at New Zealand Golf we have managed to secure a number of benefits which are available to your club as well as affiliated members.

  • New Zealand Golf Club & Member Benefits – this lists all benefits for your club as well as affiliated members. This can be shared internally and displayed on your staff’s noticeboard
  • New Zealand Golf Members Benefits – this is the customer facing document which lists all benefits that are available to New Zealand Golf Affiliated Members. We would ask that you please print this off and display it on your members noticeboards around your club.


The Government is looking to change New Zealand’s workplace health and safety culture with a new Health and Safety at Work Act that will come into force midway through 2015. The aim of this legislation change is to substantially reduce work-related harm in New Zealand. The Bill is still at the Select Committee stage and the content of the Bill may change again. However it is important that we as a golf industry are prepared for these changes. The Community Golf Team are taking this area of golf club compliance very seriously and have researched the internet and government organisations to provide golf clubs with the best guides and resources.

  •    Sport New Zealand – has produced a great summary of the Health & Safety Reform explaining what the changes are and what they mean to the sport sector.

               Sport New Zealand - H&S Reform Summary   

  •    Institute of Directors of New Zealand – has developed a number of good governance practice guidelines for committees and boards.

             H&S Good Governance Practices Guidelines           
                 H&S Diagnostic Questions for Directors
                 H&S Actions for Directors  
                 H&S Managing Risks
                 H&S Guide for SMEs

New Zealand Golf has begun a remuneration survey project aimed at establishing industry benchmarks that can be reviewed on an annual basis.

Within the remuneration survey additional information is displayed on employees and volunteers within the sector which will contribute to future assessment on the total value of the golf economy in New Zealand.

 Please click here to view the 2015 Remuneration Survey Results
Please click here to view the 2014 Remuneration Survey Results
2016 Participant Survey: Click here 


New Zealand Golf is excited to launch the Community Golf Plan – Towards 2018 (CGP).

It is a blueprint for how New Zealand Golf will achieve the desired outcomes of its strategic framework which is built on the twin pillars of growing and supporting the game.

“We believe that this Community Golf Plan has the potential to be a game-changer,” said Kenny Halliday, the National Community Golf Manager.

“We are looking forward to taking some significant steps towards achieving the vision that golf is New Zealander's favourite pastime.”


New Zealand Golf is pleased to announce the completion of the New Zealand Facilities Strategy Report. The report was completed in the middle of last year and a consultation process was undertaken. We believe it is now time to share the report with the wider golf community.

The Report was prepared for New Zealand Golf (NZ Golf) to provide strategic direction for golf facilities throughout New Zealand. The intent of the project was to enable NZ Golf to make informed and objective decisions in relation to investing in, or supporting investment in, golf facilities throughout New Zealand. The research was hugely valuable for NZ Golf and affiliated clubs looking to change their strategic direction and club offering. It outlines the issues that are specific to different regions and the challenges and the barriers that golf clubs need to implement to achieve a successful and sustainable future.

The project was designed so that the following aims could be achieved: Increased participation in golf; Establishment of a financially sustainable network of quality golf facilities throughout New Zealand; Increased utilization of golf facilities; and clarity for key stakeholders in golf facilities in relation to their role in owning and operating golf facilities.

Once the New Zealand golf community has had a chance to read this report New Zealand Golf will facilitate a forum to discuss the relevant findings.

To download a copy of the executive summary: CLICK HERE

To download a copy of the full report: CLICK HERE



New Zealand Golf is leading an initiative to create a stronger community through the sharing of information in Case Studies from successful golf clubs around the country.

The Case Studies are designed to celebrate innovate thinking and success in clubs and communities around New Zealand.

They are also a key way that clubs, communities and regional sports trusts can learn from each other through effective practice and relevant findings for all golf clubs.

The Case Studies are based on the 10 categories of; Membership Modelling, Membership Recruitment, Membership Retention, Participation Programs, Junior Environment, Female Environment, Family Environment, Outside of Golf, Golf Course Development and Great Customer Service.

2015 She Loves Golf Club Success 
April 2017
International Learning - The Nottinghamshire Golf Club 

Setting Value, Not Price

Trees That Count
March 2017
Turning your Open Day into an Unforgettable Experience - Akarana Golf Club

Constant change and how to avoid it. The Observations of a Club Capability Manager

The Clubhouse: An Undervalued Asset
February 2017
Engaging New Members

New Zealand Golf Case Studies

England's 2016 Golf Club of the Year
January 2017
Building Loyalty in the Age of Instant Gratification

Using Online Reviews to Win New Customers

Golf - A Game for the Whole Family
December 2016
Building Value or Cutting Costs

Live five years longer

Flexible Membership: Golf Points - Maungakiekie Golf Club
November 2016
Partnering Works

Pathway into Golf

Growing the Game with PGA Junior League
October 2016
How to grow your club

Member Satisfaction - What are the keys to keeping your members happy?

She Loves Golf - Cromwell Golf Club
September 2016
 n3 - Business Buying Power

The 7 Pillars of Inclusion


Adapting to change

The value of surveying your members

It's review time... what do I ask?
CLICK HERE Attachment - 11 Questions CLICK HERE

July 2016
Planning for the Future - Why?

 So what's happening out there?

Using Facebook to Promote your club

June 2016
Growing Capability in the Golf Sector

Simple and Effective Email Communication

Thoughts from the Top

May 2016
Growing the game in secondary schools - Whangerei Boys' High

Food Safety Regulations

DotGolf Membership System

 April 2016
And the winner is...

The course for all golf club managers

Disability Golf

 March 2016
On Par Golf Advertising


The online course every golf club committee needs

Time for change

February 2016
What golf could learn from the gym industry

Creating a great junior environment
January 2016
Golf Tourism

Sponsorship is Dead
December 2015
Golf Club Websites

What is the magic number?
Growing the game through Junior Golf
November 2015
Effective Course Length

Hastings Golf Club Open Day
Golf Driving Ranges
October 2015
Review: Female Friendly Environment -
Mangawhai Golf Club
Review: Female Friendly Environment - Waikato Golf Association

Review: Female Friendly Environment -  Manawatu Golf Club
September 2015
Review: Membership Recruitment - Whangamata Golf Club

August 2015
Review: Membership Recruitment - Tauranga Golf Club
July 2015
1. Innovation: Staff Led Operation
June 2015
1. Partnerships: Value of Affiliate Schools - Pukekohe Golf Club
2. Financial Stability: Cost Saving with Solar Power - Waikare Golf Club
May 2015
1. Innovative ways of increasing participation - Tauranga Golf Club
 2. Membership Retention: Creating a Customer-Centric Golf Club Environment - Gulf Harbour Country Club
March 2015
Participation Programme: Innovative ways of increasing participation - Omanu Golf Club
February 2015
1. INTERNATIONAL: Golf Course Development: Course Ecology - GEO & Le Golf National
2. INTERNATIONAL: Game Innovations: Tee it Forward - Berkshire Hills Golf Club
3. INTERNATIONAL: Game Innovation: Fast Play Fridays - Deer Fun Golf Club   
January 2015
1. Outside of Golf: Saving the environment - Project Litefoot - LiteClub & Inglewood Golf Club
2. Customer Service: Creating a customer-centric golf club environment - Ohope Golf Club
3. Female Environment: Innovative ways of creating a female friendly environment - Mangawhai Golf Club
1. Innovative ways of creating a female friendly environment - Waikato Golf Association
2.  How to build and implement a membership pathway model - Nelson Golf Club & Greenacres Golf Club
1. Innovative ways of creating revenue outside of the traditional golf club operation. - Taupo Golf Club
2.  How to develop a great junior environment with volunteers. - Waiheke Golf Club
3. Innovative outside of golf revenue - Waitangi Golf Club
1. Innovative ways to recruit and retain members - The Whangamata GC 
2. Innovative ways to recruit and retain members - The North Shore GC
3. Membership retention and recruitment - The Waimairi Beach GC
1. Outside Of Golf: Innovative ways of creating revenue outside the traditional golf club - The Sherwood Park GC
2. Innovative Ways to Generate Junior Members - St Peter’s Golf Academy 
1. Case Study - Membership Recruitment: Innovative approaches to attracting new members - Bay of Islands Golf Club 
2. Case Study - Administration Costs: Innovative ways of saving money within the golf club - Hastings Golf Club
3.  Case Study - Outside of Golf: Innovative Ways of Creating Revenue Outside of the Traditional Golf Club - Clark's Beach Golf Club
1. Case Study - Financial Sustainability: Changing Cost Structure - Taupo Golf Club
2. Case Study - Membership Recruitment: Innovative Approaches to Attracting New Members - Tauranga Golf Club. 
3.  Case Study - Junior Golf Programme - Innovative Ways of Creating a Great Junior Environment - The First Tee New Zealand.
1. Case Study - Junior Environment:  Innovative ways of creating a great junior environment - Murupara Golf Club
2. Case Study - Arresting Membership Decline: Adapting for the future - Pakuranga Golf Club
3. Case Study - Membership Recruitment and Retention: The importance of the PGA Professional - The Grange Golf Club
1. Case Study - Amalgamation: Innovative ways of retaining history whilst securing the future - Boulcott's Farm Heritage Golf Club.
2. Case Study - Outside of Golf: Innovative ways of creating revenue outside the traditional golf club operation - Mangawhai Golf Club.
3. Case Study - Membership Recruitment and Retention - Innovative ways of recruiting and retaining members - Nelson Golf Club. 
1. Case Study: Female Environment: Innovative Ways of Creating a Female Friendly Environment - Manawatu Golf Club
2. Case Study: Membership Recruitment: Innovative Approaches to attracting new members - Akarana Golf Club
3. Case Study: Membership Recruitment: Innovative Ways of Creating a Great Junior Environment - Pupuke Golf Club

To participate in the Case Studies Competition and share your own success story or storiesCLICK HERE 

As an entirely free service for sports clubs, LiteClub installs energy-saving products, including energy efficient light bulbs, tap aerators and insulation.

To view the LiteClub brochure, including a case study of how Hamilton Golf Club will save $9000 via the programme, click here

 To register your club or get more information, visit 
 Click Here to see available dates for 2016.
Click Here to see the Hawkestone Golf Club case study. 


New Zealand Golf has sponsored an Association membership with n3 on your behalf to help reduce your Golf Club’s operating costs. n3 have recently rebranded from GSB; their membership help Clubs save money with access to discounted pricing at over 100 well known nationwide suppliers. Clubs can access the n3 discounts by linking your credit accounts to n3 discounts or using the Trade Cards for “cash” – eftpos/ cheque or credit card transactions in store.

The program started in October 2012 and I’m pleased to say n3 has delivered over $50,000 in savings to Clubs in the first 12 months for n3 linked credit account spend. In addition the n3 (GSB) Trade Card has delivered more savings and I hope you’ve made good use of these cards for cash transactions.

n3 as a group have saved their 12,000 members over $300 million in the last 5 years. There’s plenty of scope for Clubs to make more use of this New Zealand Golf sponsored Membership so please support this program.

The most popular suppliers used by Clubs (on account) include: NZ Safety, Officemax, Placemakers, Bunnings, BOC Gases, PGG Wrightsons and Southern Hospitality. FYI n3 have recently appointed Davis Trading as their new groceries, fresh and frozen food supplier – available NZ wide.

·         To activate your n3 membership for business discounts, if you haven’t already, then find out more at: or contact n3 directly as below.

·         n3 have a new website:

The website makes it easier for you to find suppliers, request quotes, open accounts, and have your current pricing benchmarked. You can use your existing username and password to log in and download your clubs individual savings report.

To login, request a new login or reset your password go to

·        ·        Trade Cards and Employee Benefits: if you have a Trade Card or Employee Benefits cards with old branding, these can still be used until their expiry.

If you need any help getting started with n3 or have any questions, please contact the n3 team directly at or 0508 20 30 40

Don't just take our word for it, take a look at the below case studies:
Hastings Golf Club Case Study: <HASTINGS GOLF CLUB CASE STUDY>
Remuera Golf Club Case Study: <REMUERA GOLF CLUB CASE STUDY>


The New Zealand Golf Club Manual is an excellent source of information for all golf club administrations.

The Golf Club Manual was revamped in 2011 and is now available as an online e-book.

Click the below link to view online:  
To view or print a PDF copy of the Golf Club Manual, click the links below:
Cover and contents page - click here
Section 1 - click here
Section 2 - click here
Section 3 - click here
Section 4 - click here
Section 5 - click here
Section 6 - click here
Section 7 - click here
Section 8 - click here

Printed copies of the Golf Club Manual are available to purchase from New Zealand Golf.
A4 ring binded with tabbed inserts - $35 + GST.  
To order your copy, or for any further details, please email

GCPLA - Golf Club Public Liability Assistance

GCPLA is a New Zealand Golf established service for golf clubs throughout New Zealand. GCPLA provides Public Liability protection for golf clubs. It also provides cover for members legal liability while playing on any recognised golf course within New Zealand. For example, damage to adjoining property by errant golf balls.

To view a summary of GCPLA, it's benefits and how you can be a part of it, click here 

GCPLA Claims:

- To make a claim under GCPLA, please:
   o Download and complete the Claim Form
   o Scan the completed form through to, or
   o Post the completed form to 
         C/- Aon New Zealand
         PO Box 2845
         Wellington 6140

For more information, please contact:
Brett O’Malley, Aon New Zealand, E:, P: (04) 819 4096

GEAP - Golf Equipment Assistance Programme

GEAP is a New Zealand Golf established service to serve the interest of golfers throughout New Zealand. It provides compensation for golf equipment that is outside the scope of cover provided by household or personal effects insurance.

To view a summary of GEAP, it's benefits and how you can be a part of it, click here



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